Here's the graph showing AMZN underperforming all indices today -- the S&P, the Dow 30, and the NASDAQ -- on no other corporate news.

This is only the first day.

Here we see that Jeffrey P Bezos holds 97,167,078 shares of AMZN. AMZN was down 0.83 today.

So Mr. Bezos lost roughly $80.6 million dollars today.

I suspect he's not the only shareholder to have comparable losses. IANAL, but sounds actionable to me as the result of somebody's solitary fuck-up.

UPDATED TO ADD: Remember, kids, it's a Sunday. So if you have the disposable investible cash, you might want to put in your short order on AMZN for tomorrow's opening now.

FURTHER UPDATE: For the record, AMZN closed at 79.77 on Friday.

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First I saw Nicola Griffith post:

"Here's what I woke up to this morning: amazon.com have stripped my books of their sales rank because of their queer content. This means my books are invisible to amazon.com search.

This means amazon.com are literally taking away my livelihood because my books have lesbian characters. This means I might starve.

Amazon.com are starving me because I'm a lesbian and write about people like me."

As she says, you can read a longer explanation (with quotes from some Amazon flunky) here.

You can sign an online petition here. I did, and this was my "personalization":

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I'm a straight heterosexual man. I tend to see the vast majority of objections to homosexuality as religious in nature. That Amazon should choose to favor the religious views of one group over those of all others is, to me, appalling.

In addition, it's difficult for me to see how you can justify this to your shareholders given both the raw decline in sales such a policy of excluding titles will bring, combined with the secondary loss of sales from the bad publicity this is sure to engender.

So... You won't please those to whom this is aimed; you've cut your own revenues; and you've opened yourself to a major shareholder lawsuit.

This is almost straight out of the recent movie Duplicity -- it's hard for me to understand how any employee of yours who wasn't secretly working for Barnes & Noble as a mole would approve such a thing.

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Google bombing can be fun. Check the links below:

http://www.smartbitchestrashybooks.com/amazonrank/

Amazon rank

Explanations here.